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膳食纖維不足？挑選全穀類食品時，已有更好、能更快速辨識的產品標章！

臺灣穀物協會正式宣布推出「全穀標章」，全穀標章作為全球推動全穀食品的有效工具，受到廠商積極迴響。桂格的燕麥片成為首家通過驗證的品牌，顯示對全穀食品的推廣將更受關注。

全穀類有相當含量的膳食纖維及植化素，未來不怕因為對全穀的認知不足、造成挑選困難，記得選擇全榖標章產品，更有保障！

臺灣穀物協會表示：臺灣民眾膳食纖維普遍取不足，顯示全穀飲食還需大力推廣。

臺灣穀物協會多年來致力於提高全穀及非精製雜糧的攝取，為提供國人更多元的市售全穀產品參考，歷經三個月申請審查及籌備，於2023/12/27官方正式宣布已有首批全穀標章驗證通過，明年開始，民眾將有更快速辨識全穀產品的參考標準。

主導全穀標章啟動的臺灣穀物協會第四屆理事長賴喜美表示，透過全穀食品驗證標章作為民眾安心選擇之管道，已成為全球各國推動全穀食品的不二法門，此次全穀標章推動獲得不少廠商積極響應，而桂格燕麥片是成功獲得臺灣全穀標章驗證的首家品牌大廠，通過的品項主要包括桂格即沖即食大燕麥片、桂格有機大燕麥片、桂格原片原味大燕麥片等類別產品，獲得100%全穀含量之「全穀100」標章。

★「全穀100」、「全穀51+」、或「含25%+全穀」三種標籤，數值越高代表全穀含量占比越足!

提高全穀食品的攝取已經成為國際重要趨勢！

相較於精製穀物，全穀保留麩皮與胚芽。一般來說，胚芽及麩皮雖只佔穀物的10~20%，但營養成分卻不容小覷，有微量營養素如維生素Ｂ群、維生素Ｅ及多元不飽和脂肪酸，更可提供相當含量的膳食纖維與植化素(生物活性物質)。

國健署資料顯示，民眾因為對全穀認知不足、挑選困難，導致全穀飲食不普及，因此，強化市場辨識性、推動全穀標章驗證制度勢在必行。

臺灣穀物協會表示，依據衛福部「全穀產品宣稱及標示原則」規定並參考歐美各國作法，以「每份產品全穀所佔公克數」訂定驗證標準，全穀標章以「全穀100」、「全穀51+」、或「含25%+全穀」三種數字呈現，分別代表全穀百分比為100%、51%以上、或25%以上，數字越高、代表該產品之全穀比例越高，幫助民眾自我評估每日食用全穀含量是否足夠。

★桂格即沖即食/桂格有機/桂格原片原味大燕麥片 囊括全穀100驗證前三名 

佳格食品集團於新年來臨之際，率先於2023年底成為臺灣第一間通過「全穀標章驗證」的食品大廠，不僅如此，桂格即沖即食大燕麥片、桂格有機大燕麥片、桂格原片原味大燕麥片三項產品更囊括全穀100驗證編號前三名，顯示對全穀食品推廣積極重視。

• 桂格即沖即食大燕麥片，獲得不易形成體脂肪與調節血脂兩項健康食品認證，及A001001「全穀100」驗證標章
• 桂格有機大燕麥片，原料通過澳洲有機NASAA驗證、製程得到臺灣慈心有機TOC驗證，及A001002「全穀100」驗證標章
• 桂格原片原味大燕麥片，獲得調節血脂功效之健康食品認證，及A001003「全穀100」驗證標章

臺灣穀物協會表示，越來越多科學證據顯示提高全穀食品的攝取對國人健康有多元好處。全穀纖維幫助消化健康，有鑑於各年齡層皆有膳食纖維攝取不足現象，且年齡越輕攝取越不足，期盼未來更多廠商響應加入全穀標章驗證行列、共同推動全齡飲食健康。

想知道詳情，可參考臺灣穀物產業發展協會公告：【產業資訊】臺灣穀物產業發展協會力推全穀標章，桂格燕麥片成第一支取證產品

Introducing Taiwan’s “Whole Grain Mark”: To Revolutionize Whole Grain Food Selection

The Taiwan Grain Industry Association (TGIA) has recently unveiled the "Whole Grain Mark," a revolutionary award designed to streamline the identification of whole grain foods globally. Quaker Oatmeal is the first brand to be rewarded with this verification, marking a significant milestone in the promotion of whole-grain products.

Whole grains are renowned for their rich dietary fiber and beneficial phytonutrients. Phytonutrients, otherwise known as bioactive compounds, are health-promoting compounds that can lower the risk of heart disease, cancer, and other diseases; they include carotenoids and flavonoids (anthocyanins, phenolic acids, polyphenols).

Now, with the “Whole Grain Mark” initiative, selecting these healthful options has never been more straightforward. Consumers can confidently opt for products featuring this mark, ensuring they receive the nutritional benefits of whole grains.

Highlighting the urgency, the TGIA emphasized the prevailing inadequacy of dietary fiber in the Taiwanese population. This initiative aims to address this nutritional gap by encouraging a substantial shift toward whole and unrefined grains.

Following a meticulous three-month review process, the Association officially announced the verification of the initial batch of Whole Grain Marks on December 27, 2023. This move sets the stage for a more accessible and quicker means for people to identify whole grain products starting next year.

Chairperson Lai Xi-mei, spearheading the launch of the “Whole Grain Mark”, emphasized its significance in enabling informed consumer choices. The mark serves as a critical tool for the global promotion of whole-grain foods, receiving enthusiastic responses from numerous manufacturers. Quaker's success in obtaining the "Whole Grain 100" mark for products like Quaker Instant Oatmeal, Quaker Organic Oatmeal, and Quaker Original Flavor Rolled Oats underlines its commitment to 100% whole grain content.

★ Understanding Whole Grain Content: Your Guide to the “Whole Grain Mark” Categories 

The movement toward increasing whole grain consumption has gained international momentum. In contrast to refined grains, whole grains preserve the bran and germ, which, despite comprising only 10-20% of the grain, hold crucial nutritional elements. These components include essential nutrients such as Vitamin B complex, Vitamin E, and beneficial polyunsaturated fatty acids. Whole grains are also rich sources of dietary fiber and valuable phytonutrients.

According to data from the Ministry of Health and Welfare, the limited awareness and confusion in identifying whole grains have impeded their widespread consumption. As a result, enhancing market understanding and endorsing the “Whole Grain Mark” verification system has emerged as a critical need.

The TGIA, adhering to the Ministry's “Claims and Labeling Principles for Whole Grain Products” and drawing insights from European and American practices, has established a verification standard based on “grams of whole grain per serving.” This standard results in the presentation of the “Whole Grain 100,” “Whole Grain 51+,” or “Containing 25%+ Whole Grain” in numerical forms. These figures respectively signify 100% whole grain, 51% or more, or 25% or more, aiding individuals in self-assessing whether their daily whole grain intake is adequate.

★ Standard Foods’ Quaker Brand Sets the Bar with Three “Whole Grain 100” Verifications 

Standard Foods, gearing up for the New Year, made history by being the first major food enterprise in Taiwan to successfully attain the “Whole Grain Mark” Verification before 2023 ended. Notably, their Quaker Instant Oatmeal, Quaker Organic Oatmeal, and Quaker Original Flavor Rolled Oats triumphed, securing top-tier “Whole Grain 100” verification. This achievement reflects their steadfast commitment to promoting whole-grain foods and health-conscious choices.

• Quaker Instant Oatmeal, recognized as a health food for managing blood lipids and averting body fat accumulation, proudly flaunts the A001001 "Whole Grain 100" verification mark.
• Quaker Organic Oatmeal boasts raw materials certified by Australia's organic NASAA and processing validated by Taiwan's Cixin Organic TOC, accompanied by the A001002 "Whole Grain 100" verification mark.
• Likewise, Quaker Original Flavor Rolled Oats, acclaimed for its contribution to blood lipid regulation, parades the A001003 "Whole Grain 100" verification mark.

The TGIA emphasizes the numerous health benefits tied to increased whole grain consumption, supported by an expanding body of scientific research. Notably, whole grain fiber significantly aids in digestive health. Considering inadequate dietary fiber intake across various age groups, particularly among younger individuals, the association urges more companies to participate in the “Whole Grain Mark” verification. Such collective efforts aim to advance healthier dietary practices across all age demographics.

For more information, please refer to the Taiwan Grain Industry Development Association's announcement: Taiwan Grain Industry Development Association (TGIA) Promotes Whole Grain Labeling, Quaker Oatmeal Becomes the First Certified Product.

Disclaimer: This article is for informational purposes only and does not substitute professional medical advice. If you have specific health concerns or conditions, consult with a healthcare professional before starting any new dietary regimen or supplement.